Corporate reputation
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backAnd the power of the media
In the aftermath of the tsunami, Japan received huge support from around the world as people tried to help those in need as best as they could. Yet, at the same time, the Fukoshima accident was abused by several media outlets in Europe to push their own political agendas against nuclear energy. Instead of covering the full story showing all the responses undertaken by the Japanese people, government, corporations, universities, and diverse community organizations, these media outlets only covered the accident from the perspective of anti-nuclear power activists.